For more than 30 years After The Fall® has remained committed to providing its health-conscious consumers with the highest quality, natural and organic fruit juices. While ATF continues to provide healthy juices, it has also taken the next step toward providing optimal nutritional benefits with vitamin fortification. Each 32 oz. bottle contains 100% juice and each serving of our blended juices is a good source of calcium* and contains 100% of the daily recommended daily vitamin C requirement.

Calcium (Calcium Lactate)

Both calcium and vitamin C provide excellent nutritional benefits, which many individuals find difficult to incorporate into their daily meal intake.

Years of research have shown that calcium is an important part of a person's diet, playing many important biological roles. It is a major component of building and maintaining strong bones and teeth and plays a role in muscle contraction and nerve transmission. Most importantly, daily calcium supplementation is beneficial in reducing the risk of osteoporosis.

Vitamin C (Ascorbic Acid) Research has shown that the health benefits of vitamin C are abundant, however it's probably best known as a cell protector, immunity booster and powerful antioxidant. Health Trends & Epidemics Americans have become what is referred to as "health-conscious consumers" and "smart and savvy shoppers," aware more than ever of current health issues throughout the nation. By simply focusing more attention to dietary intake, individuals can improve their health greatly. *except Organic Filtered Apple Juice