After the Fall® – Premium Natural Fruit Juices

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Humble Beginnings

After The Fall® began in 1970 when a group of young entrepreneurs in upstate New York began pressing organic apples, pasteurizing the juice over a wood fire and trucking it to markets in New York City. While their production system was extremely modest, these juice visionaries worked with purity, quality and healthfulness in mind. The juice was a smashing success and soon became an East Coast favorite. After The Fall joined Smucker Quality Beverages in 1994 and remains a hit with consumers.

A Natural Leader

More than 30 years later, After The Fall is more committed than ever to offering the highest-quality, natural and organic juices that have made the brand a leader in the natural beverage industry. After The Fall premium natural fruit juices are exclusively fruit juice sweetened (no sugar added), pasteurized for safety and always an excellent value.

Quality and Purity for Today's Shopper

Today, in addition to providing its core line of delicious and uniquely bottled natural fruit juices, After The Fall is taking its commitment to consumers one step further. After The Fall is giving its health-conscious consumers what they desire and deserve: greater nutritional benefits from their favorite juices. Each 32 oz. bottle contains 100% juice and each serving contains at least 100% of the recommended daily vitamin C requirement, in addition to being a good source of calcium.*

Discerning parents reach for After The Fall juices because they want their children to drink only the highest quality fruit juices. While parents appreciate the wholesomeness of After The Fall juice, kids love the fun character illustrations as well as the insightful stories on each label, and the great tasting juice inside keeps them coming back for more.

*except Organic Filtered Apple Juice